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- Customer Focus 「Think from the customers’ (Internal or external Business Partner,) point of view and do things based on the interests of the company (be empathetic). Don’t think selfishly from either your or your department's point of view.」
- Innovation 「Break through the status quo and keep improving. Standing still means falling behind.」
- Speed 「Do things promptly and urge each other.」
- Integrity 「Deliver commitment, speak out first if you can’t do it, alert promptly if you do it wrong.」
- Sharing 「Share knowledge and experience with others, be a team worker.」
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